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Internet Travel Agencies: Affected by Profits, Still Good Service |
From Reuters/Yahoo:
A few years ago, Internet companies like Travelocity and Expedia revolutionized travel bookings with Web sites that appeared to spell doom for traditional brick-and-mortar travel agencies.
But these companies, once considered brash innovators, have been struggling as airlines and hotels promote their own sites and they attempt international expansion as younger competitors nibble at their customer base.
Uncertainty surrounding the leading online travel agencies (OTAs) -- those that charge customers a fee to book on their Web sites -- is reflected in their stock prices.
Expedia Inc. (EXPE.O: Quote, Profile, Research) has shed about 38 percent of its value so far this year. Sabre Holdings Corp. (TSG.N: Quote, Profile, Research), which owns Travelocity, has lost about 11 percent, and Orbitz-owner Cendant Corp. (CD.N: Quote, Profile, Research) is down about 6 percent.
"A year ago, people could see the next stage: 'OK, OTAs are going to rule the world.' Now they look at it and say, 'How are they going to rule the world?'" said Hugo Burge, president of Cheapflights.com.
Priceline.com (PCLN.O: Quote, Profile, Research) is the only OTA stock on the up, notching a 36 percent gain this year. However, the company's shares are still stuck around the same level as in late 2000.
Priceline stock has fallen some 97 percent from 1999 highs -- adjusting for a 2003 reverse stock split -- as investors raved about its revolutionary-seeming "name-your-own-price" strategy. It plunged along with many other Internet stocks in 2000.
In general, experts remain cautiously optimistic about online travel agencies. Research company PhocusWright predicts growth of 15 percent for online travel agencies this year, down from growth of 20 percent in 2005.
Comment
I am sure there will be consolidation, but Online Travel Agencies (OTA) are here to stay. They have become the de facto way to arrange travel. We'll probably see more fees, and some premium service options, but overall the OTA's are a great value and service.
The more you control your travel options, the better the experience.
Here is our Travel Center with links to all the major Online Travel Agenices and much more:
http://www.timesharevalues.com/travelcenter.htm

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