| Survey: How Families Travel |
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Accoding to consumer research by Research and Markets, respondents took 115.5 million domestic overnight leisure trips with children in 2004 (spending more than $60 billion). Internationally, families with children took two million international trips, spending $4.6 billion. Respondents show much higher frequency of domestic than international travel, with 67% of respondents having taken a domestic trip in the last year, compared to 37% who have traveled internationally during the last three years. While travel agents still hold the leading share of travel bookings, online bookings have increased during the review period and are projected to grow further as broadband penetration increases in U.S. households. Three of the ten leading U.S. travel agencies are now online (Expedia, Travelocity and ebookers), and they collectively hold almost a third of worldwide sales. American Express and Carlson Wagonlit continue to lead the list of major travel agencies, but both generate a significant proportion of their revenue from business other than leisure travel. As the online travel market develops, traditional travel agents will face ever more serious competition from Internet suppliers. Comment: Probably the clearest study of Online Travel Booking we have seen. Travel Agents are great for complex or large group travels. Small family oriented trips are going to move more and more online. Read more at: http://feeds.feedburner.com/TimesharevaluesTravelArticles?m=127. |
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